Automotive retailers everywhere are investing big bucks in computers, office furniture, software and staffs to open a BDC. Making the phone ring at a car dealership is expensive, and squeezing the most out of every incoming sales call has become a big priority for many dealerships. There’s no doubt that the right strategy is critical to getting a BDC up and running, but once the people are hired and the phones start ringing, success hinges not only the right players but the right set of plays.
Here are a few BDC do’s and don’ts that will help get the most out of those expensive phone calls: |
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Don’ts:
Once a dealership decides to flip the switch on a BDC, there are plenty of strategic decisions to be made. The right strategy is necessary for a BDC get off the ground quickly, but without the right tactics, it might not stay afloat. If you’d like to learn more about minding the BDC Do’s and Don’t’s, feel free to contact me for best practices for building a plan to sell more cars and trucks. |
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