Greg Goebel - Efficient marketing is achieved in automotive retail when the total numbers of customer opportunities equals the maximum number that the sales team can properly handle.
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Greg Goebel - The credit status of the customer should already be established, and once the customer arrives at the dealership the sales process is already set...
Greg Goebel - On April 3rd, the Chrysler Group issued a memo to dealers stating as of July 1, 2007 Chrysler dealers who fail to meet 50 percent of their monthly sales quotas will be barred from the Chrysler’s factory auctions.
Greg Goebel - Gross profit makes the world go ‘round. You can’t spend a “unit,” a “deal,” or any other measurement——it all revolves around the gross. What then, does it take to earn that gross, and what exactly should our target be?...
Greg Goebel - The phone call is the desired result of most sub-prime advertising and it is the way that three out of four sub-prime sales begin. The inability to convert initial contacts into dealership visits will easily undermine the most successful...
Greg Goebel - Having reviewed hundreds of Web sites to help determine the winners in the best Web site categories, I found more than 75 percent of the sites reviewed had embarrassing problems, including an amazing number that contained significant errors on...
Greg Goebel - The easy way for a new-start company to gain market share was to offer greater advances – and that they did. Through the mid-90s dealers saw some really aggressive programs as new companies entered the market...
Greg Goebel - Any way you view it, if you expect to add incremental growth, you must have more people lest you cannibalize your existing business. Keep in mind the benchmark SF closing ratio of 17 percent, or roughly one out of six leads...
Greg Goebel - Every time dealers sell vehicles, they undertake a certain level of liability. You want to have your “I”s dotted and “T”s crossed. You want your sale documents to read the way you think they do.