One Virginia buy here pay here dealer shares his story of how he got into the BHPH business over a decade ago and how he strives to provide BHPH customers with a better car-buying experience.
When Ken Shaw Automotive’s rewards program first went live in 2010, Vice President and Co-owner Paul Shaw wasn’t exactly sure what to expect. In the past year the dealership has sold 50 vehicles to customers who redeemed points from the rewards program.
Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Customers go online for nearly everything, including automotive service. Author Jenny Murphy discusses what dealers should consider when implementing an online service scheduler and looks at how four dealerships have successfully integrated this technology into their fixed operations.
Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.
BMW of Sarasota Incorporates Third-Party Service Loaner Program
Tiffany Ford in Hollister, Calif., celebrated its 100-year anniversary in style, hosting several events throughout 2010 and showcasing a different set of Ford vehicles on the showroom floor each month.
Dealers partner with a host of product and service providers to effectively run their dealerships. As the past year came to a close, the staff of Auto Dealer Monthly took a look at products and services that positively impacted dealerships in 2010.
While constructing his independent dealership Autoline, Dealer Ryan Corey said the idea was for it to be “completely opposite a traditional car dealership.” From the interior decoration and logo to the dealership’s advertising, it’s easy to see his store is unique, and it’s attracting and retaining customers. Since it opened, sales have increased about 400 percent.
There are dealers who dug in, hung on, expanded and even some who are entering the new era of special finance for the first time. Their perspectives are as varied as their operations, but they all see the potential.