5 Ingredients for Compelling Vehicle Descriptions
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.
Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.
The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.
Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.
Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
Don Reed reminds dealers and general managers about the real opportunities that exist for service departments.
Expert Don Reed, CEO of Fixed Ops Solutions, points out that the primary mission of a service advisor is to ensure that every customer is driving a safe and reliable vehicle. Reed also teaches you exactly how to accomplish your mission from building customer relationships to holding everyone accountable to the mission.
Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
The most important part of a manager’s day is to manage the performance of their employees. Don Reed suggests some daily tasks for a fixed ops manager that can positively affect the performance of his team.
When Lupient Chevrolet received notice in 2009 that General Motors was revoking its franchise, the dealership ramped up business in service to help stay afloat. Ultimately, the dealership's franchise was reinstated, and the service department is now a profit powerhouse.
When upgrading their service departments, dealers must deal with many decisions and challenges like construction, provider selection, manufacturer requirements, and more. Auto Dealer Monthly took a look at the recent upgrade experiences of three dealers.
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