The Aftermarket Vs. The Dealer: How To Compete And Win
Don Reed - According to the NADA, approximately 21,650 new car dealers generated about $30 billion in labor and parts sales...
Don Reed - According to the NADA, approximately 21,650 new car dealers generated about $30 billion in labor and parts sales...
Don Reed - To formulate an action plan for improvement, you must first realize that you “can’t manage what you don’t measure.”
Don Reed - Pay them a percentage of everything they sell on every RO they write, customer pay, warranty and internal, parts and labor...
Don Reed - If you answered “No,” then ask yourself “Why not?” Chances are you don’t have an expense problem; more likely, you have a sales problem...
Don Reed - For maximum retention, ... insure that they are properly trained to proficiently handle the responsibilities of the job...
Don Reed - Eighty-one percent of all your service customer pay labor is coming from the phones...
Don Reed - Let’s take a front end approach to making your Dealership recession proof through maximizing your profits in the back end...
Don Reed - "Do my service advisors dress the same as my salespeople?" If the answer is no, then ask yourself why not?...
Don Reed - How many days do your customers have to wait to bring in their vehicle for service? ... So your answer has to be one day...
Don Reed - Underachievers exist due to one of two reasons: 1.) They don’t know how to become “top performers”, or 2.) They don’t want to!...
Don Reed - Let’s take a look at the aftermarket competition to better understand what dealerships are up against...
Harlene Doane - The fixed operations side of your dealership, if run efficiently, should support the balance of the dealership...
Harlene Doane - Without customer interaction, your customers will go elsewhere for service and future sales...
John Carroll - Brian McBride always thought he could figure out a way to make the service department at Bill McBride Chevrolet Subaru in Plattsburgh, N.Y. run better...
Greg Goebel - Let’s look at the benchmarks for labor gross profit ... will vary from a low of 70 percent to a high of 74 percent...
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