Online Merchandising Key to Capture Buyers
Insights from Cox Automotive’s vAuto inform a new merchandising framework that can help dealers win more shoppers.
Insights from Cox Automotive’s vAuto inform a new merchandising framework that can help dealers win more shoppers.
Members of Generation Z are the anti-Millennials, and they’re coming to a dealership near you.
A new study from TransUnion shows that prime or better mortgage applicants are up to three times as likely to open a new auto loan within 12 months of a mortgage inquiry.
The J.D.Power 2016 U.S. Auto Avoider Study examined the reasons consumers purchased, rejected and avoided models in the marketplace during 2015. According to the survey, vehicle reliability has become a top consideration.
New auto purchasers are aging and that will have implications on many related areas, including service, according to Foresight Research.
Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.
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