Change Your Vision
Dealers must rethink their short- and long-term plans to keep up with a rapidly changing industry.
Dealers must rethink their short- and long-term plans to keep up with a rapidly changing industry.
Often overlooked, the Gen X demographic is still important for digital marketers, eMarketer finds.
Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.
Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.
The FTC's actions against a Georgia dealership offer several lessons for dealers who utilize P2P networks.
'Momentum' is the theme of NADA's 2013 convention, where dealers will meet to determine how to build on last year's industrywide gains.
Attorney Mark Bross examines a recent FTC action involving a dealership's inadvertent disclosue of customers' information over a peer-to-peer network and cautions dealers to assess their own information collection practices.
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