Consumers Still in Sticker Shock
New-vehicle loans out of reach for many as others take on marathon terms that could put them under water.
New-vehicle loans out of reach for many as others take on marathon terms that could put them under water.
Incentives get closer to prepandemic high as dealers try to mitigate flush inventories.
Despite that and rising incentives, conditions still challenging for consumers.
Prices down as inventory, incentives head in the other direction.
Slight incentives pullback pushes ATP to its highest of the year, but Cox expects them to resume along with inventory.
U.S. market is still weighted toward luxury models, though, and consumers are pinched because their incomes haven’t kept pace with the increases.
Continued incentive increases weren’t enough to stop sales pace decline.
Total inventory, though, was up 50% year-over-year.
Cox tracked four straight months of YOY declines from pandemic-era records.
Incentives, discounts help more consumers afford to buy, cut into dealer profits.
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