GWC Warranty Adds to Sales Management Team
The F&I product provider has added more than 100 years of combined sales and automotive experience with the addition of five new regional sales managers.
The F&I product provider has added more than 100 years of combined sales and automotive experience with the addition of five new regional sales managers.
F&I product provider GWC Warranty today announced the addition of Emily Dwyer as its new strategic brand manager.
The F&I product provider named Brian Stach to the post. The former vice president for Internet Brands will oversee all of GWC Warranty's field sales operations, including a nationwide team of area vice presidents, dealer consultants, and trainers.
The new plans are designed to appeal to buyers of older vehicles who desire investment protection at a reasonable cost, officials said. It also encourages dealers to retail units profitably they would otherwise wholesale for a loss.
Andrew Roke had held positions in operations and marketing product management before the F&I product provider appointed him product manager. He will be responsible for managing GWC’s suite of products while evaluating new opportunities for innovative enhancements.
WiseMVP offers three levels of coverage for vehicles up to 20 years in age and with up to 200,000 miles on the odometer. The new offering includes towing, car rental, and roadside assistance, among other benefits.
Owners of a GWC Warranty contract simply enter their last name and either an ID card number or the last six digits of their VIN to access a coverage snapshot. A new coverage details link also allows drivers to access a soft copy of their contract.
GWC Warranty's 'Behind the Wheel' dealer story series now features the story of Texas Cars Direct. It's the fourth video in the series, and focuses on owner Pete Bulban, who founded Texas Cars Direct more than 35 years ago.
The F&I product provider’s Accelerate blog and ‘Behind the Wheel’ dealer story series took top honors in the best business-to-business blog and best ‘Business Use of a YouTube Video’ categories, respectively.
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