Scott Dreisbach - Have you ever wondered how one of your competitors always seems to be able to deliver more vehicles than you, how someone in your 20 Group was continuously selling 1-to-1 (or more) used vehicles to new, or how they grossed more per unit than you?
Dave Keller - One of the problems I see in many dealerships is the lack of motivation from the sales staff, both sales managers and salespeople, to actively and accurately determine what brought the customer into your dealership...
Thomas B. Hudson, Esq. - If the customers who buy during an [employee pricing event] pay more than the dealership's employees, the dealership's mail become Exhibit 1 in an "unfair and deceptive acts and practices" lawsuit by a customer.
Rob Mudd - Our message is targeted to a transient existing market. Non-automotive ad people fail to realize that we are dealing with an existing market that is going to buy ‘this week’ who then ...
Tom Herald - An advertiser with 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect's mind.