How to Create a Killer Value Proposition
Create a competitive edge by discovering your dealership’s unique value proposition and sharing it with every prospective customer who visits your website.
Create a competitive edge by discovering your dealership’s unique value proposition and sharing it with every prospective customer who visits your website.
The national average price of unleaded gasoline jumped 5 cents to $2.49 per gallon in the first week of 2018 and has reached a level not seen since 2014 during the week that starts the new year, according to AAA.
Looking for a new marketing channel in 2018? Take another look at email, a somewhat forgotten medium that offers a long list of compelling benefits.
Learn how getting up to speed with voice search and other new marketing trends can help keep traffic flowing as new-vehicle sales plateau.
Culinary Institute of America-trained Chef Earl Weiss has taken his talents to the in-dealership restaurants at Morgan Auto Group’s Sun Toyota and Brandon Honda in Central Florida.
Four of 20 automakers reported that automatic emergency braking (AEB) is standard on more than half of their 2017 model-year vehicles, according to an update released jointly by the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety.
Learn how going mobile, rethinking social media, tracking customers, and exploring new apps and sales tools can bring true innovation to your dealership in 2018.
The November event allowed dealers to access BMW Financial Services inventory from three Manheim sites via the factory’s Performance Center in Thermal, Calif.
Today's car buyers are more interested in resourcefulness than sales pitches, and dealers are hiring sales professionals whose personalities reflect those needs.
Underperforming van and car segments led to a decline in J.D. Power's used vehicle price index in November, a reversal from the index's previous three months of consecutive growth.
Using Paperless Deal Jacket, any form may be signed at the dealership or remotely using the customer’s smartphone. This is facilitated by VisionMenu’s patent-pending vSignature technology.
The firm said hurricanes Harvey and Irma had a similar effect on used-vehicle values as the Clash for Clunkers program had on values in 2009.
Through a partnership with risk-management services provider Assurant, Fair's digital flexible ownership platform now allows consumers to add insurance coverage when they sign for a pre-owned vehicle through its mobile app.
After a steady October, used-vehicle values fell slightly in November. Black Book officials said the decline was typical of the holiday season.
The fourth-quarter reading of the Cox Automotive Dealer Sentiment Index shows dealers are optimistic about the next three months. Concerns about price pressure and showroom traffic persist.
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In