Outsell formed and convenved its first customer advisory board at the National Automobile Dealers Association (NADA) Convention and Expo. The technology firm also announced the launch of several new digital marketing tools.
Sixty percent of respondents to the technology provider’s dealer survey indicated that they are not considering using tablets in either their sales or F&I departments. Aside from resistance to change, respondents cited cost and an undefined ROI as reasons for not using mobile tablets.
Carfax's Snapshot Tool is now available to dealers on the DealerSocket website platform. The feature puts key vehicle history details for specific vehicles on search results pages and VDPs
The integration has resulted in a new upgrade for VinSolutions Connect Desking tool. Called Rates & Residuals, the new feature allows users to structure deals for new and pre-owned vehicles by accessing incentives, rates, and captive and noncaptive lending programs within VinSolutions.
The information services firm announced that John DeMarco has joined the company as senior vice president of automotive sales. He brings 27 years of leadership experience, having held a number of senior leadership roles at firms like CDK Global and Ford Motor Co.