Not since the fall 2007 has the industry’s SAAR reached the 16 million-unit level. The NADA also reports that August went on record for the highest monthly sales volume this year.
In March 2011, while searching for a car of his own, Paul Adkins ventured onto the lot of E-CarOne in Carrollton, Texas. A month later, that single visit turned into a job, and he hasn’t left since.
The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.
What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.
Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.