How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.
Since 2006, Auto Dealer Monthly has annually recognized the Top 50 Independent Dealers. Auto Dealer Monthly and SiriusXM Satellite Radio, sponsor of this year’s awards, are honored to recognize the excellent efforts of the Top 50 Independent Dealers of 2012 as well as the 2012 Independent Dealers of the Year.
Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.
A few words of caution from attorney Tom Hudson: if you fit any of these descriptions, you shouldn't be in the BHPH business.