Dealer Ops

Black Book: Weekly Market Report

Typically, the last week of the year is strong for retail sales, but this year with high interest rates and used vehicle prices on a steep downward decline so far this quarter, we will have to...

Typically, the last week of the year is strong for retail sales, but this year with high interest rates and used vehicle prices on a steep downward decline so far this quarter, we will have to wait and see how the year finishes.

Reputation Is Everything

One Industry Summit panelist said a recent study found that 93% of consumers base their buying decisions on car purchases and service off online reputation. - IMAGE: Pexels/Anna Shvets

It's paramount for car dealers to attract and retain customers, automotive marketing experts say, and those experts advise specific steps that can help dealerships get that most important job done and done right.

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